Commercial Partnership Opportunities

HBF PARK EAST AND SOUTH STAND NAMING RIGHTS OPPORTUNITY

VenuesWest is excited to announce the opportunity for businesses and organisations to align with one of Perth’s best sport and entertainment venues. 

Exclusive East and South stand naming rights partnerships for HBF Park in East Perth, offering a chance to become part of the fabric of WA’s sporting and entertainment community. 

The opportunity exists to maximise brand reach as the single partner for both opportunities, however the variety of the offerings means a business can also secure additional asset opportunities. 

Please refer to the link below for the official terms and conditions.

 

  • 15/09/26 HBF Park Naming Rights Opportunity Terms & Conditions September 2026
    1 MB View Document
  • 15/09/26 Term Sheet Expression of Interest September 2026
    1 MB View Document

EAST AND SOUTH STAND

Position your brand at one of Australia’s most celebrated sporting venues. Voted Australia’s Best Rectangular Stadium in both 2023 and 2024, HBF Park offers a range of partnership and brand association opportunities across signage, naming rights, digital assets and hospitality.

Home to the Western Force, Perth Glory and the Perth Bears from 2027, as well as a calendar of major national and international sporting and entertainment events, HBF Park provides brands with direct access to highly engaged audiences. 

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CONTACT

For enquiries, please complete the form or contact Manager Commercial Development Neil Wyatt on the details below.

Name: Neil Wyatt

Title: Manager Commercial Development

Telephone: 0407 304 583

E-mail: partnerships@venueswest.wa.gov.au

Thank you for filling out our form. Our partnerships team will be in contact to discuss opportunities.