Outstanding naming rights opportunities available through VenuesWest

  • New naming rights opportunities at landmark venues in WA 
  • Opportunities exist in Mount Claremont and Joondalup

VenuesWest is excited to announce the opportunity for businesses and organisations to align with two of Perth’s best sport and entertainment venues. 

Exclusive naming rights partnerships for HBF Arena in Joondalup, HBF Stadium in Mount Claremont, and the Main Arena at HBF Stadium are now available, offering a chance to become part of the fabric of WA’s sporting and entertainment community. 

The opportunity exists to maximise brand reach as the single partner for all three opportunities, however the variety of the offerings means a business can also secure naming rights for individual opportunities and tailor their choices. This includes leveraging the broad, family-friendly appeal of HBF Arena in Perth’s northern suburbs, the elite athlete focus of HBF Stadium, or the high-profile international events in the Main Arena. 

Both HBF Stadium and HBF Arena are self-managed by VenuesWest, and collectively welcome between 2.4million patrons through their doors annually while boasting outstanding customer service ratings over a long period of time. 

HBF Stadium is a multi-purpose facility located in the heart of Perth’s western suburbs, with a primary focus to develop elite sporting athletes in Western Australia in their pursuit of the world stage. 1,025,055 patrons walked through the doors of HBF Stadium in 2022-23 and VenuesWest is proud of the customer satisfaction rate achieved at this venue year on year, currently at 95% (2022-23). 

The Main Arena at HBF Stadium is used for major touring artists, both Australian and International, when visiting Perth. Upcoming events include two sold-out Macklemore shows, Urzila Carlson and Parkway Drive and Jim Jeffries while it has previously hosted Ed Sheeran, P!NK, Childish Gambino, Dean Lewis, Troye Sivan, Flume, Liam Gallagher and more. 

Originally known as Arena Joondalup, HBF Arena welcomed 1,401,637 patrons through the doors in 2022-23 and currently boasts a 92% customer satisfaction rating. The venue regularly plays host to major music festivals, including Listen Out festival, which has seen more than 40,000 music fans attend the venue in September each year.  

VenuesWest CEO David Etherton spoke proudly about what a partnership with VenuesWest could mean to an organisation.  

“At VenuesWest, we are excited about the opportunity to align with one or multiple businesses as we continue our path to become Australia’s leading provider of sport and entertainment precincts,” Mr Etherton said. 

“The partnerships we hope to form will go beyond traditional naming rights, offering an opportunity to integrate company brands within the venues and across our digital platforms.  

“We are committed to fostering long-term relationships that extend well beyond the name on the building. Our ongoing 10-year partnership with HBF, which continues through the naming rights at HBF Park, is a testament to that.  

“With 14 venues across our portfolio, including Optus Stadium and RAC Arena, we offer our partners money-can’t-buy experiences, exclusive access to key stakeholders, and the opportunity to be part of a larger strategy delivering community engagement and supporting corporate responsibility.  

“Partnering with VenuesWest means joining a vision that positions your brand at the heart of elite sport and some of Perth’s most memorable experiences.” 

For more information on these exciting opportunities, please visit www.venueswest.wa.gov.au/naming-rights-information.