VenuesWest is another step closer in its path to reconciliation with the launch of VenuesWest’s Reflect Reconciliation Action Plan (RAP).

Marking the first day of National Reconciliation Week, VenuesWest will build strong and respectful partnerships with Aboriginal and Torres Strait Islander communities and lay the foundation for reconciliation that will continue to prosper and grow for generations to come.

The Plan, which has been prepared in collaboration with the federal body, Reconciliation Australia, highlights the importance of providing valuable opportunities to Indigenous people and organisations to achieve positive outcomes for the Western Australian Indigenous community.

VenuesWest CEO David Etherton says, “we are proud of the steps we are taking towards Reconciliation in Western Australia; however, there is still work to do and we will keep striving to build strong and respectful partnerships with Aboriginal and Torres Strait Islander communities for future generations”

“As an organisation, we are committed, focused and dedicated to ensuring Aboriginal and Torres Strait Islander cultures, languages and interests are accurately represented and respected in everything we do,” said Mr Etherton.

Created by a RAP Working Group consisting of ten members, the Plan establishes a strong framework outlining specific initiatives and actions that VenuesWest will pursue over the next two years in support of its commitment to reconciliation by highlighting respect, recognition and acceptance of Indigenous and Torres Strait Islander people, their history and culture.

The RAP is based on three key areas outlined by Reconciliation Australia: Respect, Relationships; and Opportunities.

Actions planned by VenuesWest include but are not limited to:

  • Building relationships with Aboriginal and Torres Strait Islander peoples and communities
  • Increasing visibility of Aboriginal and Torres Strait Islander peoples through VenuesWest’s communication and marketing channels
  • Encouraging participation by Aboriginal and Torres Strait Islander staff and community representatives in working groups, consultations and committees.
  • Encouraging procurement opportunities with key Aboriginal and Torres Strait Islander organisations.
  • Raising cultural awareness amongst all VenuesWest staff
  • Ensuring the Aboriginal and Torres Strait Islander flags are displayed at all VenuesWest owned venues.
  • Developing a Best Practice Guide to Diversity Employment.
  • Partnering with Work Smart to engage Aboriginal and Torres Strait Islander school-based trainees.

“Through the actions, we aim to achieve positive and valuable outcomes for indigenous communities within WA,” said Mr Etherton.

In line with its commitment to reconciliation, VenuesWest recognises and values the importance of protecting and preserving indigenous traditions such as its iconic story telling through art.

As such, visual artist and cultural educator Jade Penangke from the Whadjuk/Balladong Nyoongar and the Eastern Arrernte peoples was commissioned to create the artwork within the Plan conveying the knowledge of the land, events and beliefs of the indigenous people.

“I really wanted to capture the concept of ‘bringing people together’ as the focus of the design. There’s a gathering place in the centre with smaller gatherings around it representing the community and their own journeys to attend events in Perth from all over Western Australia. I’ve also included emu tracks, kangaroo tracks (which look like AFL goal posts) and footprints as a grounding connection to Noongar country,” said Ms Penangke.

Through multiple collaborations, VenuesWest has achieved a meaningful Action Plan focused on creating a more inclusive and culturally aware State by providing equity, equality and institutional integrity. 

VenuesWest delivers world class sport and entertainment experiences across its portfolio of 13 venues and is a proud supporter of Western Australia’s high-performance athletes.

The success of VenuesWest’s commercial activities enables reinvestment back into the venues for the benefit of elite athletes and the community.


Read the Reconciliation Action Plan