WA Sports Centre Trust Chairman Graham Partridge today launched the strategic plan for the Trust along with the new trading name, VenuesWest.

“It gives me great pleasure to present the new Strategic Plan for 2009-2014 - Working together to deliver quality experiences,” Mr Partridge said. “This plan has been developed by the Board over the last 12 months and will provide direction for the agency for the coming five years. A clear purpose statement has been established which will see us position ourselves as “Western Australia’s provider of premier sports, recreation and entertainment venues.”

A key feature of the plan is the adoption of the trading name VenuesWest. The Board believes that with the evolution of the organisation over its 22 year history, a new name was needed that better identifies the expansion from a provider of services to sport to a recognised and valued venue operator in the provision of:

  • Elite athlete support
  • Health and participation for individuals and families
  • Entertainment experiences for Western Australians.

This year just under $100 million of new assets will be added to the VenuesWest portfolio.  

In May, the WA Athletics Stadium will join the existing facilities of Challenge Stadium, Arena Joondalup, Perth Motorplex and the SpeedDome. 

By the end of 2009 the State Basketball Centre will take the number of VenuesWest facilities to six. 

The Government of Western Australia has also entrusted responsibility for the iconic Perth Arena due for completion in 2011. 

“Perth Arena is one of the most anticipated public projects in recent years,” Mr Partridge said. “We look forward to our new role as client and owner and expect this first class sporting and entertainment venue in the second half of 2011.”  

VenuesWest is likely to see the venue patron visits in the coming year go well above the 2,000,000 it saw in 2007/08. “We look forward to growing the number of events in the VenuesWest calendar beyond the 217 hosted last financial year,” Mr Partridge said. “It will be exciting to see more national and international athletics events in the coming years in the new stadium”. 

“VenuesWest will be working collaboratively with partners to target and attract major events to the Stadium,” Mr Partridge said. “VenuesWest aims to optimise use of all of its facilities and this will be our approach to each new venue.” 

“VenuesWest has passed many milestones over its two decades on behalf of the Government of Western Australia and is poised ready for the growth in venues it owns and operates,” he said.